Interpretation and Definitions
Interpretation
Words with capitalized initials have meanings defined below. These definitions apply whether the terms appear in singular or plural form.
Definitions
- Account — A unique account created for you to access our Service.
- Affiliate — An entity that controls, is controlled by, or is under common control with the Company.
- Company — Anchor Points Innovation LLC, 1755 Broadway FRONT 3 #1065, New York, NY 10019, United States.
- Cookies — Small files placed on your device to track activity and store certain information.
- Country — New York, United States.
- Device — Any device capable of accessing the Service, such as a computer, tablet, or smartphone.
- Personal Data — Any information that identifies or relates to an identifiable individual.
- Service — The Website.
- Service Provider — Any third party that processes data on behalf of the Company.
- Usage Data — Data collected automatically during your use of the Service.
- Website — Anchor Points, accessible at https://www.anchorpoints.io
- You — The individual accessing or using the Service.
Collecting and Using Your Personal Data
Personal Data
We may collect the following information:
- Email address
- First and last name
- Phone number
- Address (including City, State/Province, ZIP/Postal Code)
- Usage Data
Usage Data
Usage Data may include information such as:
- IP address
- Browser type and version
- Pages visited and time spent on pages
- Device type
- Mobile operating system and identifiers
Tracking Technologies and Cookies
We store your consent preferences in your browser’s local storage for up to 180 days. This essential storage remembers your choice and does not enable optional analytics.
Optional analytics and advertising tools are loaded through Google Tag Manager, using Google Consent Mode: until you accept, they are told not to store cookies or similar identifiers. Google Analytics, Microsoft Clarity, Google Ads and Meta use cookies or similar browser storage once you accept. You can reject or change your choice at any time through “Cookie preferences” in the footer. Withdrawing consent reloads the page to stop scripts that had already loaded.
Use of Your Personal Data
We use your Personal Data to:
- Provide and maintain the Service
- Manage your Account
- Perform contractual and transactional obligations
- Communicate service updates and important notices
- Send promotional or marketing communications (with opt-out options)
- Analyze usage trends and improve performance
- Facilitate business transfers or restructuring
- Comply with legal and regulatory requirements
Third-Party Tracking Tools
With your consent, we use the following third-party tools. Apart from Vercel Web Analytics, they are loaded through Google Tag Manager.
- Vercel Web Analytics: aggregated traffic such as page visits, referrers and device information. It does not use tracking cookies.
- Google Analytics 4: how visitors find and use the site, including pages viewed and actions such as sending the contact form. See Google’s privacy policy.
- Microsoft Clarity: heatmaps and session recordings that show how pages are used. Text in our forms is masked and not recorded. See Microsoft’s privacy statement.
- Google Ads and Meta (Facebook and Instagram): measure the results of our advertising, such as enquiries. See how Google uses information and Meta’s privacy policy.
We do not send your name, email address, phone number or message to these tools.
You can manage these tools through “Cookie preferences” in the footer. For information about Vercel’s handling of analytics data, see Vercel’s analytics privacy documentation.
Our Book a Call page uses Calendly to schedule consultations. Calendly’s scheduler loads only on that page, and the details you enter there (such as your name, email address, and chosen time) are processed by Calendly. See Calendly’s privacy notice.
To protect our contact form from spam, we use Vercel BotID. When you send the form, it checks technical signals from your browser to tell people from automated bots. It runs in the background and does not show you a challenge.
Retention and Transfer of Your Personal Data
We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, regulatory, and operational requirements. Usage Data is generally retained for a shorter period unless required for security, analytics, or legal obligations.
Your information may be transferred to and processed outside your jurisdiction. We ensure appropriate safeguards are in place to protect your data during such transfers.
Delete Your Personal Data
You have the right to request deletion of your Personal Data:
- Through your account settings, or
- By contacting us at contact@anchorpoints.io
Certain information may be retained where legally required.
Disclosure and Security of Your Personal Data
Disclosure
We may disclose Personal Data:
- In connection with business transactions
- To comply with applicable laws or legal processes
- To protect the rights, property, or safety of the Company, users, or the public
Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your Personal Data. However, no method of transmission or storage is 100% secure.
Children's Privacy
Our Service is not intended for individuals under the age of 13. If you believe a child has provided Personal Data, please contact us and we will promptly take steps to remove such information.
Links to Other Websites
Our Service may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their Privacy Policies.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. We may also notify you via email or website notice where appropriate.
Contact Us
If you have any questions or concerns regarding this Privacy Policy, you may contact us:
New York, NY 10019, United States