Deli Magazine Project

The Deli Magazine is a well-reputed online website offering comprehensive coverage of independent music scenes in 11 major North American cities, including New York City, Los Angeles, Seattle, Nashville, and more. In addition to its city blogs, The Deli has a quarterly print magazine about NYC indie music culture as well as an annual publication about the SXSW festival in Austin, Texas.

One of the highlights of The Deli Magazine is its unique blog site focused on guitar pedals. The Deli Magazine is a goldmine of daily updates on guitar gear, effects, and pedals, and a one-stop source of information for musicians and gearheads alike. The site is home to reviews, new product announcements, price details, and artist insights, all presented in an easy-to-use and attractive way.

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Project Scope and Challenges

Pedals, the deli magazine website was built using WordPress, with additional customization done using PHP, JavaScript, and CSS. The development team faced several challenges in meeting the client's requirements, including implementing a search bar to find specific pedal content and displaying related posts on each page. Despite these challenges, the team's problem-solving skills allowed them to overcome these obstacles and successfully complete the project to the client's satisfaction.

Key challenges included:

  • Implementing an intuitive search functionality to help users locate specific pedal reviews and content quickly.
  • Displaying contextually relevant related posts to improve content discovery and retention.
  • Seamlessly integrating the Disqus commenting system to encourage community interaction and discussion.

Despite these technical hurdles, our development team leveraged advanced customization techniques to ensure all requirements were met without compromising performance or design.

Key Features and Outcomes

  • Dynamic blog structure covering diverse regional scenes and sub-genres.
  • Fully responsive and mobile-friendly design, ensuring accessibility across all devices.
  • Searchable archive for guitar pedals, enabling users to quickly find products, reviews, and guides.
  • Sidebar features like gear recommendations and shopping guides, offering users added value.
  • Integrated social sharing plugins, allowing users to distribute content across platforms.
  • Ongoing daily updates to keep content fresh and relevant for its readership.
     

Impact

Pedals, owned by The Deli Magazine, has also succeeded in being a place of visit for guitarists looking to catch the latest information about music gadgets and gear. Its simplicity, interactive features, and tighter content have provided user experience with a high level, which has translated into continued engagement and return visits.

This project demonstrates our ability as a team to transform creative content needs into a firm technical solution in the face of the challenges of custom development on a widely used CMS. We are excited to have contributed to a site that promotes musical creativity and supports a passionate community of fans and artists.